How to build a highly engaged community
My passion and creative marketing approach motivate and encourage people and businesses to look at things from a different perspective; to implement ideas that they never considered; and to become empowered through the process of letting go of unrealistic expectations that often hinder success.
Beth Inglish, consultant, marketing, advertising, communications, public relations, Nashville, business, entrepreneur, audience, advocates, engagement, community, small business, storytelling, amplification, integrated marketing
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How to build a highly engaged community

Step 1: Identify your passion and vision

When I moved to Tennessee in 2007 I didn’t know a single soul. All I had were dreams of becoming an artist and a month’s worth of money. Now nine years later I’m spearheading Middle Tennessee’s largest creative network.

How did this happen?

The Story

My community in Nashville is everything to me. The relationships I’ve made mean more to me than most people realize because I don’t have a traditional local family — my community is my family.

When I arrived in Nashville I wanted to surround myself with like-minded people — so I connected with artists and one-by-one my Tennessee family started to grow. Over time we saw each other at events, connected online and built trusting relationships around our passion for creativity and the arts. For the very first time in my adult life I felt like I found home.

I wanted others to experience my incredible community — so with the support of my friends the Nashville Creative Group was born.

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Photo by Heather Leroy

The Process

The driving force behind the community’s existence is because I care so so much. My passion pours out of me and into the community — that is why it works. People feel it and they connect to it in a real honest way. When real meets real nothing can stand between the two.

“When real meets real nothing can stand between the two.”

When the community originally started the vision was to connect. That still continues to be our vision, but it has evolved. In the beginning (for about six months) we were a group who met out in the community and talked. We quickly realized that we wanted our conversations to be more than once a month occurrence so I started the online network to keep the dialog going.

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Photo by Heather Leroy

By combining offline and online engagement we were able to build real relationships in person making our virtual relationships much more meaningful. Time and consistency slowly grew the community and by communicating our message it inspired the members to adopt our vision.

“By combining offline and online engagement we were able to build real relationships in person making our virtual relationships much more meaningful.”

What is your passion? What is your vision? 

Answer those questions and you’ll take the most incredible step towards connecting with yourself and attracting an audience who will advocate for you. Learn more about how to build a community and stay tuned for Step 2 in the process: Make the entry to access easy.

Learn more about the group and connect! Read my blog: Nashville Creative Group connects Middle Tennessee artists

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