A behind-the-scenes secret to success in your art business - Beth Inglish
My passion and creative marketing approach motivate and encourage people and businesses to look at things from a different perspective; to implement ideas that they never considered; and to become empowered through the process of letting go of unrealistic expectations that often hinder success.
Beth Inglish, consultant, marketing, advertising, communications, public relations, Nashville, business, entrepreneur, audience, advocates, engagement, community, small business, storytelling, amplification, integrated marketing
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Beth Inglish Nashville Creative Group John Partipilo Photography (9)3

A behind-the-scenes secret to success in your art business

There’s one thing we all know to be true: it’s difficult to stay organized as an artist.

In fact, most artists we talk with point to being disorganized as one of the greatest things holding them back and causing them stress in their career.

As creatives, we have to balance dozens of different tasks each day.  We also play many different roles to keep our art businesses afloat. Depending on the day, we are our own social media guru, marketing manager, shipping department, and administrator.

It’s easy to get lost in the chaos.

That’s why it’s important to have one place to organize and run your art business.

The solution

Art inventory systems are a simple way to get organized, save time, and manage your art career with ease. When you have a better handle on where your artwork is, has been, and needs to be,  you can run your business more effectively. That’s where Artwork Archive comes in to save the day!

Here are nine features they offer that will help the growth and success of your business:

Track details about the artwork

Let’s start at the beginning.

You need an easy way to record and track the inventory number, title, date of creation, medium, dimensions, price, collection, images of the artwork, a description with your art’s story, and any important notes you may need to consider for each piece.

Your art won’t always be right there in the studio for you to reference, and having this information on hand and in a format to easily hand off to galleries or clients, helps make you appear more professional.

Track where your work has exhibited

To run a successful art business, your art inventory system needs to be able to track your artwork, not just compile it.

It’s crucial for you to know the locations  (past, present and future) of your artwork — and not just galleries. The same goes for exhibitions, competitions, and anything on consignment.

When you start producing work at any volume, it can be surprisingly difficult to remember where everything is being displayed. You want to avoid double booking, double-selling or forgetting to pick up work.

Track sales

If you are making a business out of your art, you probably want that business to be profitable. A good art inventory management system will be able to track the sales of your artwork, give you sales reporting options and ways to get insights into how your business is performing.

Sales features to look for in the software? Invoicing and sales tied directly to your clients so you can save time and follow up in the future.

Manage your client contact information

With a gallery’s info here and your babysitter’s info there, lumping your art business contacts with the rest of your phone or email contacts can get messy quick.

Instead, look for an art inventory software that lets you fully utilize your contact list for your business.

You should be able to see the purchase history of your clients. You should also be able to easily group contacts so you can keep galleries, fabricators, clients, and interior designers organized. A bonus?  Creating address labels from your entries with the click of a button.

Help your career grow

You can get by on last minute deadlines and rushing around, but to really grow your art career, you need a strategy.

A good inventory program will go the extra mile to provide you with insights like which gallery is selling the most, your production and sales over time, and the worth of your entire inventory—so you can make more informed decisions about your art career.

Create price lists and reports

You should be focusing on your art, not worrying about how to make and format price lists or inventory reports for your galleries and clients.

Find an art management software that can use your inventory list to create professional inventory reports, portfolio pages, gallery labels, invoices, consignment reports, and more with the click of a button.

Clients will be impressed, and you’ll be able to spend more time in the studio.

Makes your life easier

A solid art inventory management system will allow you to create a schedule with the information you put in the program. That way, you can keep on top of all your important to-dos and never miss a deadline.

It  should make running an art business easier—not harder—so look for a system that’s easy to use and recommended by other artists.

You also shouldn’t have to spend hours upon hours sitting behind a desk trying to figure out a software program instead of in the studio.

Secure, safe and built to last

Using a system that stores your data on the cloud is the only way to make sure that all of your hard work and provenance records aren’t gone forever if your computer is ever lost, stolen, or broken.

Plus, it should take care of automatic backups so that your data is always safe.

Then, check into the founder’s background and mission to feel out the longevity and commitment of the company.

Data is yours, flexible and shareable

Make sure you get a system that can export your data so you can keep a local record. It’s just another way to ensure that your art inventory is always safe.

Wouldn’t it be amazing if your art inventory doubled as an online gallery to market your art? That way, you don’t have to put all your information on multiple platforms.

Go with a program that gives you the ability to create a professional-looking portfolio page online that you can instantly share with potential buyers.

The bottom line

Choosing a system that goes above and beyond the basic inventory needs of your art helps you manage your art career successfully.

Artwork Archive let’s you do all of this.

With the mission to help every artist make a living doing what they love, Artwork Archive serves thousands of artists with intuitive and reliable tools for art management. Their powerful features allow you to stay organized and conquer your business, so you can focus on making artwork.

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