10 reasons you’ve outgrown your DIY marketing techniques
Imagine a communications company without a communications strategy. Doesn’t make much sense does it? Last year I was recruited to manage the social media feed for a company starting with a strategy that was to post anything that gets hits.
At that time engagement wasn’t a priority nor was the messaging coming from the marketing or advertising departments. With an audience of over 120,000 on both Facebook and Twitter you’d think they would have taken their reputation online and client needs more seriously.
I was shocked.
What that experience taught me is that large and small many businesses face the I’m too busy to think about what I’m doing problem. That was exactly the case.
There was so much going on all the time that it didn’t matter if content aligned with their brand or if the community wanted to consume it in the first place. Work was happening at a rate so fast no one stopped to think about the impact the lack of strategy had on the overall customer experience.
Whether you’ve been marketing your own business or working in a marketing position for a company job responsibilities fall through the cracks, roles go stale and employees get comfortable. If this is happening to you then you could benefit from hiring a consultant to bring new life into your organization.
Here’s 10 reasons you know you’ve outgrown your DIY marketing techniques:
1. You need specialize skills.
Do you find yourself Googling questions about how to solve a problem? Consultants can easily navigate challenges that may seem impossible to you. It’s their job to be the expert and help you fully understand the solutions.
2. You got 99 problems.
Know when it’s time to ask for help. When you’re too close to the problem sometimes you can’t even see the solution. If you have a problem that you can’t fix ask a consultant who can.
3. Your staff needs training.
Call a consultant to train your team to be their very best. New methods and processes can inspire people into action. Don’t wait too long to ask for help — create an environment that thrives on growth.
4. You need to create change.
Change is tough, but when a consultant activates the transition it can be much easier. Coming from the outside they will have the opportunity to bypass what tends to get in the way like office culture, high emotions and hierarchy.
5. You need an objective perspective.
A fresh point of view is worth it’s weight in gold. Hiring a consultant can combine expertise and objectivity that can inspire existing employees through a process of collaboration.
6. You need to get organized.
Don’t know where to get started or how the priorities should be ranked? Let a consultant divide and conquer your to-do list like a pro to get you on a path towards higher productivity.
7. You are out of fresh ideas.
Consultants are thinkers, innovators and have the experience necessary to point out things you may not see. They can take your brainstorming session above and beyond to generate only the best ideas.
8. You need to make connections.
What do you need? Who do you ask? Consultants can answer both of these questions. If their network is anything like their experience than you can trust them to connect you with the right people.
9. You want to launch something new.
Need someone to take on the responsibilities of your vision? Consultants can pick up the ball and run with it. You can trust them to do the same with your venture.
10. You don’t want to hire a full time employee.
Consultants are consultants for a reason — they are too valuable to work for just one person. Hiring a consultant may be costly in the short term, but long term they may end up saving a company more money than hiring a full-time employee.
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